confirmation bias

You Get What You Expect

The mind often takes the path of least resistance when it comes to processing information; it’s hardwired to hone in on information that generates minimum inconsistency with existing beliefs. To put it simply: people see what they want to see and hear what they want to hear to support their beliefs. This phenomena is called … Read more

What is the Confirmation Bias?

The technical definition The confirmation bias is the idea that our brains are hardwired to be attracted to information that generates the least amount of cognitive dissonance (or inconsistency) in what we already believe.  This bias may lead us to seek out or attend only to information that affirms our fundamental beliefs, and it makes … Read more